LUSH Fresh Handmade Cosmetics has a zero-spend policy on advertising

This immediately caught everyone’s attention. People at the event wanted to know the story behind that photo and why all those billionaires were gathered in one place.

Our readers ask for specific topics that we deliver on request by email, which means that some days, we’re sending thousands of emails to serve up all of that requested content.

Did Sergio Zyman doom the company for all eternity? Or was this indirectly one of the greatest moves in marketing history?