Sergio Zyman’s “New Coke”: How can you take the biggest blunder and turn it into a cash cow? Monday Marketing Marvels
DYNAMIC MARKETING COMMUNIQUÉ Monday Marketing Marvels Eleven days after the “New Coke” was introduced, Zyman was already working on bringing the old Coke back in its place. He called his whole team to Monte Carlo, where he was giving a speech at an event, to work on a “reversal” campaign. This is so he wouldn’t […]
