Want to make effective copies? Meet the BAD GUY your content has been missing! [Wednesday: Write with the Pen of the Masters]
One of the biggest misconceptions about storytelling is that the antagonist must be another human being. In content writing, that’s rarely the case. Instead, antagonists often appear as invisible obstacles such as: These are the true villains your audience battles every day. Think about this: A productivity app isn’t fighting other productivity apps; it’s fighting […]
