To be an effective speaker who can inspire others to take your suggestions to heart or your insights into consideration, you have to be effective at capturing your audience’s attention.
This is why one of the most effective ways to get through to your listeners is to speak about their pain points and present them with a solution.
However, there are situations where dwelling on pain points or problems just won’t do.
It’s because these days, social media platforms are filled with so much negativity and content that’s designed to evoke negative emotions such as panic and anxiety in the hopes of driving engagement.
Since this occurs on a daily basis, your prospective listeners are already bombarded with so much negativity before they listen to you.
The result?
By the time that you talk in front of them, the presentation you prepared may not be as effective, especially if it’s structured in a way that highlights problems and solutions.
So, if you’re looking for a way to change up how you structure your presentations and come up with a different approach, then the DOS Formula just might be for you!
Uplifting Listeners
For those who may not know yet, the DOS Formula is a copywriting formula writers use to attention-grabbing create copies.
While this is a copywriting framework, and writing in general has subtle differences to speaking, both are designed to drive action from your audience, making this formula a viable tool in your arsenal as a speaker.
That said, what exactly is the DOS Formula?
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D – Desire
This is where you talk about your audience’s desires, and hook them with what it is they need or want the most.
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O – Obstacle
After dangling your listeners’ desires, this is where you discuss the challenges that’s preventing them from getting what they need or want.
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S – Solution
Once you’ve identified the desires and the obstacles preventing your audience from getting what they want or need, this is where you provide them with the way to overcome their obstacles.
When used in public speaking, this is where you present your ideas or recommendation for overcoming the obstacles you’ve mentioned and attaining the desires you’ve dangled to your listeners.
According to Joanna Wiebe, a renowned copywriter and founder of the copywriting website Copyhackers, the DOS Formula tackles the unmet needs or wants of readers.
When utilized properly and integrated the right way into your presentations, this formula will enable you to structure your talks in a way that shifts your discussion away from your listeners’ problems and into their desires.
… and you know what?
That’s what makes this formula a useful tool in your arsenal as a public speaker!
In a time where so much negativity is spread around, this just might be what you need to get your message across effectively.
After all, the DOS Formula shifts the discussion from problems to desires, putting you in a great position to uplift your listeners!
About The Dynamic Marketing Communiqué’s
“Thursdays: Speak on the Shoulders of Giants”
In a meeting with one person…
… a boardroom with five people…
… or a huge venue with hundreds of people…
—whatever the situation or setting, it’s very important to learn and eventually master the art of public speaking.
No matter what, you always need to effectively get your message across.
What good is a presentation with awesome content if you don’t deliver it properly?
Every Thursday, we publish different tips, insights, and secrets on how you can improve your presentation skills to captivate your audience and lead interesting discussions.
The need for great presentation skills applies EVERYWHERE.
(Small meetings with your team, big meetings with your boss, an important marketing pitch, speaking engagements for events with a big audience, etc.)
Learning these skills is not just for the corporate world. Being in other industries such as the Arts, Information Technology, Medicine, and Education while knowing how to communicate and present well will definitely give you an edge.
Have that advantage.
Hope you find this week’s public speaking tip interesting and helpful.
Stay tuned for next Thursday’s “Speak on the Shoulders of Giants!”
Cheers,
Henry Desai
Managing Director
Valens Dynamic Marketing Capabilities
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