Grabbing attention these days is getting harder and harder for brands.
What worked in the present isn’t guaranteed to work in the future because audience preferences are rapidly changing and so do the algorithms that dictate which content is pushed to viewers.
Most, if not all the time, businesses invest thousands of dollars into the content they create just to make sure they get the exposure they need.
That said, does this mean only those with money can harness the power of the written word?
NO.
Startups, brands, and businesses that have yet to scale don’t have to invest exorbitant amounts just to get their foot in the proverbial door.
What they need, first and foremost, is a writer like you who can turn words into high-converting copies and other types of write-ups!
That’s why for today’s edition of “Write with the Pen of the Masters,” we’re going to equip you with insights that can help you elevate the brand or business you are working with!
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Identify what the brand needs and the resources it has at its disposal.
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Craft your content based on the audience’s unmet needs and pain points.
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Know which platform you’ll create copies for.
While it can be tempting to move forward with developing content, crafting a brand voice, strategizing content distribution, and writing copies, these actions may not always be the first steps you should be taking.
When working with brands or businesses that have yet to scale, it’s important to assess first what they need so you can strategize accordingly. Once you find out what’s needed, you’re more likely to come up with solutions that are not only actionable but also sustainable.
This is also where resources come in.
When we say resources, we’re not just referring to budgets but also the number of people you’ll be working with.
Writing content isn’t just about creating it; you also have to be mindful of how you get it out the door, as well as the expertise and labor you need to put it out there.
For example: If you’ve decided to move forward with a content marketing strategy that involves the creation of ad copies, newsletters, blog posts, landing pages, and the likes, you have to keep in mind the people you need to be able to effectively deploy these types of content.
Also, you need to take note of the platforms and tools you need to use.
By knowing what’s needed and identifying the resources you have available to you, you’ll be able to craft a strategy that’s catered to fulfilling those needs and create a budget that takes those aspects into account.
Once you know what the brand you’re working with needs, it’s time to learn about who its target audiences are and what they are clamoring for and struggling with.
Outreach isn’t about reaching everyone; it’s about getting the attention of a target audience.
Since you’ll be writing for a brand that has yet to scale, it’s best to create highly targeted content that addresses a target audience’s pain points and needs. By doing this, a business can stand out no matter how crowded the market is.
Knowing where to publish is just as important as knowing what to write.
Different platforms call for different kinds of copies.
If you’re targeting prospects on X (formerly known as Twitter), your best bet is to create short-form content.
Conversely, if your target readers spend most of their time on LinkedIn, Medium, or Substack, then it means you should focus on crafting long-form content.
There’s no such thing as a one-size-fits-all approach in crafting content, especially when you’re writing for a small brand or business.
Knowing which platform you should focus on will help you strategize and allocate resources more effectively.
Just take note that this doesn’t mean you can’t repurpose content into another form.
If your long-form content is generating leads and awareness, don’t hesitate to turn bits and parts of it into short-form content.
Remember: A brand or business’ size shouldn’t serve as a barrier in generating awareness and securing leads and conversions.
By adopting a calculated approach based on the insights we shared above, writers like you can help brands with limited resources or budgets set themselves apart and be competitive in their respective industry or market.
Besides, a brand’s outreach efforts aren’t dependent on the money it can spend, but on the ability of the copies it uses to interact with target audiences.
This is why writers like you are needed, because you have the ability and know-how to craft killer copies, even if it’s on a budget.
We hope you learned a lot from today’s topic!
About The Dynamic Marketing Communiqué’s
“Wednesdays: Write with the Pen of the Masters”
Who doesn’t find content writing to be a skill that requires a lot of practice and effort?
In fact, many people may even find copywriting very intimidating.
However, you can be a good writer as long as you have the right tools. You won’t always get things right the first time, but with enough time and practice, you’ll get the hang of it!
When you write copy for any brand or for your company, your aim is to make an impact and…
… to get people to remember.
Getting people to remember means getting consumers to buy your product or avail of your service.
… and when you get your content to deliver the results you want, THAT is great copy!
Every Wednesday, we publish content based on tips and insights from the masters of content writing, copywriting, and storytelling.
Become more familiar with ways to write great copy that helps you gain ROI from your efforts, drive profitability, and achieve your business goals.
Learn time-tested tactics that better capture the attention of your target audience, and maximize the benefits of great copywriting.
Hope you find this week’s insights interesting and helpful.
Stay tuned for next Wednesday’s “Write with the Pen of the Masters!”
Cheers,
Dyane Diasanta
Senior Content Writer
Valens Dynamic Marketing Capabilities
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