A great copy or write-up shouldn’t just capture a reader’s attention and persuade an audience into acting on a particular call-to-action… it has to be easy on the eyes too.
Think about it: All of the words you’ve written mean NOTHING if your copy is a pain in the eyes.
So, if you want to make sure you won’t run into this problem, here are a few tips that will make everything you write look easy on the eyes, easy to understand, and simple to refer to.
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Shorten your paragraphs.
Readers are less likely to read your content no matter how good it is if it looks like a WALL of text.
So, whenever there’s a long paragraph in your final draft, make sure to break it up into two or more short ones. This way, your readers won’t have a hard time sifting through your write-up or copy.
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Break up long paragraphs with subheads or numbered, lettered, or bulleted points.
Subheads are an efficient way of breaking up walls of text. They also ensure that your readers won’t lose sight of the arguments and points you’re trying to establish or make.
If you feel like subheads don’t fit with what you’ve written, consider using numbered, lettered, or bulleted points to help your readers follow your thinking.
Bullets not only break up walls of text, but also provide emphasis on key ideas presented in your write-up or copy.
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Use typographic devices for clarity and emphasis.
If you want to stress a particular point in your write-up, don’t hesitate to use italics for emphasis.
Should you choose to underline a specific line of text, make sure to use a single continuous underline instead of a choppy-looking one, where one word is highlighted at a time.
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Be consistent with how you write numbers.
Publications both online and in print differ in how they spell out numbers. Regardless of which guideline you follow, make sure to stay consistent.
It’ll be easier for your readers when you spell out amounts like USD 40 million consistently in your write-up rather than alternating it with something like $40,000,000.
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Use photos as breakers for text.
Consider adding an image between paragraphs to give your readers something else to look at.
Even if points 1 to 4 have been followed, there is still a chance that readers will get eye fatigue from all the text they’ve read, leading them to stop reading your work altogether.
Providing readers with a visual aid like an image related to your write-up’s topic will help them get a short break and give them renewed focus on your write-up.
There you have it—the tips you need to keep in mind to make your copy or write-up easy on the eyes!
Always remember that no matter how good, persuasive, and attractive your writing is, your readers could still end up ignoring what you wrote if your write-up isn’t easy to read.
That’s why it’s important to thoroughly check how you formatted your copy—this will determine whether you get conversions or not.
This may take additional editing time, but it’s a worthwhile step that will lead you to write better drafts!
About The Dynamic Marketing Communiqué’s
“Wednesdays: Write with the Pen of the Masters”
Who doesn’t find content writing to be a skill that requires a lot of practice and effort?
In fact, many people may even find copywriting very intimidating.
However, you can be a good writer as long as you have the right tools. You won’t always get things right the first time, but with enough time and practice, you’ll get the hang of it!
When you write copy for any brand or for your company, your aim is to make an impact and…
… to get people to remember.
Getting people to remember means getting consumers to buy your product or avail of your service.
… and when you get your content to deliver the results you want, THAT is great copy!
Every Wednesday, we publish content based on tips and insights from the masters of content writing, copywriting, and storytelling.
Become more familiar with ways to write great copy that helps you gain ROI from your efforts, drive profitability, and achieve your business goals.
Learn time-tested tactics that better capture the attention of your target audience, and maximize the benefits of great copywriting.
Hope you find this week’s insights interesting and helpful.
Stay tuned for next Wednesday’s “Write with the Pen of the Masters!”
Cheers,
Dyane Diasanta
Content Writer
Valens Dynamic Marketing Capabilities
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