Want to know the copywriting trick behind addictive podcasts? Read here! [Wednesday: Write with the Pen of the Masters]
A lot of podcasters treat show notes like an administrative chore—episode title, guest name, three-paragraph summary, a few links, and then done. However, that approach misses the bigger opportunity. Show notes are not merely a place to tell people what happened during an episode; they are a piece of content with a job to do. […]
