Promoting a product doesn’t always have to be dull and boring. Know about this brand’s creative take! [Friday: Gorillas of Guerrilla Marketing]

The Nuptse puffer jacket has become synonymous with clothing brand The North Face. Released in 1992, this colorful and functional jacket has earned a strong following decades after its first launch. Image from The North Face In particular, the jacket saw its popularity surge among the Gen Z cohort. In fact, at one point in […]