Make ’em chase! Here’s the copywriter’s guide to saying “Hurry!” without sounding desperate! [Wednesday: Write with the Pen of the Masters]
Not all urgency is created equal. There is a major difference between saying: “Enrollment closes Friday because the program begins Monday.” … and: “ONLY 3 SPOTS LEFT!!! ACT NOW OR REGRET IT FOREVER!!!” The first communicates a legitimate constraint. The second sounds like a late-night infomercial having an existential crisis. You see, ethical scarcity is […]
