Your customers are already telling you what to write. All that’s left for you to do is this… [Wednesday: Write with the Pen of the Masters]
People are exposed to an enormous amount of marketing every day. As a result, they’ve learned to recognize promotional language: “Unlock your potential.” “Transform your life.” “Take your business to the next level.” After a while, these phrases become wallpaper. Readers see them, but they don’t necessarily feel them. Mirror writing works differently because it […]
