The Coolest Seats in the House: Here’s how this brand gave soccer fans the best seats for free! [Friday: Gorillas of Guerrilla Marketing]

Gatorade is the brand most people think of when it comes to sports drinks. It’s ubiquitous across every level of American sports, from sideline coolers at high school football games to the benches of professional teams in leagues like the NBA and NFL. That visibility has helped Gatorade corner the U.S. sports drink market, where […]