If more information is NOT the shortcut to lasting public speaking impact, then what is? [Thursday: Speak on the Shoulders of Giants]

Human memory isn’t built like a spreadsheet. It’s built through association. Have you ever thought about why a certain smell reminds you of somewhere, a certain sound reminds you of someone, or a certain texture reminds you of an experience? That’s because the senses are deeply connected to emotion and long-term memory. In public speaking, […]