Here’s how China’s oldest beermaker defied retail logic in 2025… [Friday: Gorillas of Guerrilla Marketing]
Beer is one of the most popular and consumed beverages in the world. According to Kirin, the world collectively consumed 194 million kiloliters of this alcoholic drink in 2024. As it turns out, China consumed the most beer that year. What’s more? The world’s second most populated country has led the world in beer consumption […]
