Your audience won’t remember your entire speech… but they’ll remember THIS. [Thursday: Speak on the Shoulders of Giants]

Human memory is not built like a recording device. It doesn’t store speeches in full playback. Instead, it captures fragments—emotional peaks, striking visuals, and moments that feel “louder” than the rest. Think about the last great talk you attended. Chances are, you don’t remember the entire message. You remember: That’s because attention doesn’t peak evenly. […]