Ready Player Mom: What happens when moms become gaming’s most unexpected influencers? [Friday: Gorillas of Guerrilla Marketing]

There are few things in life more universally shocking than when your mom suddenly appears—unannounced—where she’s not supposed to be. Imagine the panic of being caught mid-battle in Fortnite or Minecraft, trash-talking your opponents, when suddenly a familiar voice interrupts your livestream: “Sweetheart, have you been eating properly?” Yes, it happened… and it happened LIVE. In an ingenious […]