Attention is a design problem, NOT a writing problem. Here’s why… [Wednesday: Write with the Pen of the Masters]
Many writers like to imagine readers sitting down with their articles the way someone once sat down with a Sunday newspaper—focused, curious, and ready to engage. However, online reading behavior tells a different story. Most users/readers: The reason for that? It’s not that your readers are lazy; they’re just overloaded. This means your job isn’t […]
