Marketing an athletic unicorn requires an unconventional stunt. Here’s how Nike pulled it off! [Friday: Gorillas of Guerrilla Marketing]
Victor Wembanyama, a French professional basketball player for the San Antonio Spurs of the National Basketball Association (NBA), has taken the league by storm ever since he was drafted in 2023. Photo from NBA Even before declaring for the NBA draft, he was hyped as a “unicorn” (another word for generational) in basketball circles due to a combination of […]
