Why does this giant retailer’s “Treasure Hunt Economy” model keep shoppers hooked? [Tuesday: Return Driven Strategy]
Imagine walking into a store where you don’t quite know what you’ll find. You came for groceries, but suddenly, there’s a kayak on display. … or maybe it’s a luxury handbag, a set of fine wines, or even a vacation package to Italy. Hmm. Interesting… At first, it feels random. Then you realize it’s all carefully […]
