Ready for some AD-renaline rush? Here’s how a giant billboard gave Times Square passersby a power-up! [Friday: Gorillas of Guerrilla Marketing]

Let’s play a game. You’re in New York. Times Square. Lights flash. Screens flicker. Ads shout over each other for your attention.  … but wait—something’s different. One giant billboard isn’t just shouting at you. It’s inviting you to play. Welcome to the arcade you didn’t know you needed! This wasn’t just another Times Square spectacle; […]

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