A sandwich bag was all it took for this brand to turn a controversial moment into a memorable one! [Friday: Gorillas of Guerrilla Marketing]
Controversies are often thought of as damaging incidents, and as such, should be avoided whenever possible. While this may be true in most cases, controversies represent an opportunity for brands to interact with its target audience in a creative and meaningful way. … and you know what? That’s exactly what popular mayonnaise brand HellMann’s did in […]
