SHELF-care in the wild? Check out this supermarket brand’s fresh take on shopping DIFFERENTLY! [Friday: Gorillas of Guerrilla Marketing]

Picture this: You’re 51 kilometers deep into an ultramarathon through the misty, muscle-melting wilderness of New Zealand’s Kepler Track.  You’ve been running for hours. Your water’s low. Your socks are soaked. You’re starting to question every life decision that led to this moment. Suddenly, like a shimmering oasis in a sea of dirt and doubt, […]

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