Know more about this fast food app that refused to be deleted… and won BIG! [Friday: Gorillas of Guerrilla Marketing]

Imagine this: You’re scrolling through your phone, looking to free up space for yet another round of photos, memes, and that one app you downloaded on a whim but now can’t live without. As you press and hold the Wendy’s app, ready to send it to digital oblivion, a message pops up: “Pará! Pará!” (Stop! Stop!) […]