Flame-grilled and ink-filled? Here’s how this campaign gave South Koreans the best of both worlds! [Friday: Gorillas of Guerrilla Marketing]

The streets of Seoul, South Korea are no stranger to eye-catching trends. From cutting-edge fashion to viral food crazes, this place has always been a hotspot for creativity and innovation. … but this summer, something truly unexpected took over the bustling districts of Gangnam and Haeundae. No, it wasn’t a flashy billboard, a social media […]