How does one drive through a “drive-thru?” Here’s how this fast food chain answered that question! [Friday: Gorillas of Guerrilla Marketing]
The drive-thru window has become one of the most iconic symbols for fast food chains like McDonald’s. First introduced in 1975, Mcdonald’s’ drive-thru window now accounts for a significant chunk of its restaurants’ revenue, with some estimating that these windows generate as much as 70% of total revenue. Simply said, the fast food chain’s drive-thru window […]
