No bun, No Lettuce, No Chicken, Just Mayo: Here’s how this UK brand generated buzz for its product! [Friday: Gorillas of Guerrilla Marketing]
Mayonnaise is one of the most popular condiments in the U.K., as 43% of British people surveyed declared it is one of their favorite condiments. This preference for the condiment has enabled Hellmann’s, a mayonnaise brand founded in 1913, to become one of the biggest players in the mayonnaise market in the U.K. As of […]
