Giving Others the “Creeps”: Here’s how a gesture was used to generate hype for a film! [Friday: Gorillas of Guerrilla Marketing]

Imagine this: You’re soaking in the sights of the bustling streets of New York City and savoring each moment. Suddenly, you see a few bystanders, located atop a building overlooking Times Square, grinning from ear to ear without a care in the world. Wondering what’s going on, you spend some more time observing them, and […]