Summer months were considered slow in the retail space… until this executive changed the game. [Monday: Marketing Marvels]
Back in the early days of e-commerce, retailers timed their sales push to coincide with seasonal sales patterns to drive consumer spending and boost revenue. Retailers typically helped spring promotions and holiday season discounts, making summer a quiet period where spending and sales slowed. This rhythm, for the most part, seemed to be set in […]
