No mics, no vocals—just green owls. Here’s how a language app had the crowd cheering for them! [Friday: Gorillas of Guerrilla Marketing]

Picture yourself at a concert… The bass is pumping, the crowd is charged, and then suddenly, out of nowhere, a bunch of green mascots show up, getting all the attention. They’re dancing, getting the crowd pumped, and drawing every eye in the venue. It takes a second to register, but once it does, the whole […]