This all-important tenet of business strategy is key to steering a business in the RIGHT direction! [Tuesday: Return Driven Strategy]
Businesses are driven in the direction they are steered… and performance measures provide such a steering, guiding the organization into activities that are monitored in measurable results. However, what is the long-term direction in which a company must be guided? According to Professor Joel Litman and Dr. Mark L. Frigo in the book, “Driven,” their […]
