This brand helped alleviate a refugee crisis through its creative use of data! [Friday: Gorillas of Guerrilla Marketing]

Russia’s invasion of Ukraine in February 2022 sent shockwaves across the globe. The sudden eruption of hostilities disrupted international markets and heightened security concerns worldwide. As a result, international headlines were dominated with reporting on the conflict’s various facets. Yet, beneath the conflict and all the headlines lies a major humanitarian problem: The mass displacement […]

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