Outsmarting the Big Players: Check out how one car company turned a tiny idea into a breakthrough! [Friday: Gorillas of Guerrilla Marketing]
Ever heard of the phrase, “small but terrible”? If “small but terrible” had a marketing equivalent, this Swedish car company’s strategy would be it. Imagine driving into a parking place, backing into a spot, and just as you check your dashboard, a tiny, unexpected ad pops up. You’d probably think it was a glitch or a prank… but […]
