“Heat happens, stay cool.” – How did this beverage brand diffuse heated moments in the 2022 World Cup? [Friday: Gorillas of Guerrilla Marketing]
BIG names… BIG brands… BIG viewership numbers… That’s how the 2022 Qatar World Cup was described. Additionally, being in a desert-y region, the World Cup was considered as “hotter than ever.” … but it wasn’t just the geography that made the event “hot.” Any guesses on what the other heat factor was? The 225 yellow […]
