Lashing Out with A Viral Mascara Ad: Find out how fake eyelashes generated so much buzz for this brand! [Thursday: Gorillas of Guerrilla Marketing]
In 2023, Maybelline faced a unique challenge: How can it promote a successful product like the Lash Sensational Sky High Mascara and take it to even bigger heights? The product was already a favorite among beauty aficionados on TikTok, receiving rave reviews about its affordability and high quality. Maybelline knew it had a killer product on its hands; […]
