Expect the unexpected: Preparing for “what-if” scenarios [Tuesdays: “Write with the Pen of the Masters”]
7 CRISIS COMMUNICATION TIPSEVERY ORGANIZATION SHOULD MASTER #6 Perform “What If?” Work – – – At times, an organization experiences a crisis that can cause harm or damage. This can come in any form, prompting an organization to establish measures to support its customers and employees. Scenarios like this can also be unavoidable or unexpected, […]
