This controversial movie created one of the earliest viral campaigns! How can you do the same with a limited budget? [Gorillas of Guerrilla Marketing]

“In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later their footage was found.” This is the opening sequence of The Blair Witch Project. The Blair Witch Project (1999) is a documentary film about the legend of a famous witch. It was shot by amateur filmmakers […]

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